Consumer good and services (CPG)
Recruitment of a Marketing Leader for Accelerated Growth
Context
Within the competitive landscape of consumer packaged goods (CPG), a rapidly growing company recognized the need to structure its marketing leadership to support quick expansion. Based in Montreal, this entrepreneurial and agile organization created a key Marketing Director role. The dual objectives were to lead a small existing team and to expedite the development of a dynamic omnichannel presence, optimizing traffic towards retail partners throughout North America.
Challenges
The complexity of this mandate lay in finding the right balance between operational pragmatism and strategic vision. The ideal candidate needed not only to understand the intricacies of the CPG industry but also to establish a structured function in an entrepreneurial setting. Additionally, providing strategic advice to a dynamic president in a globally trend-driven sector while building relevant and viral social content was crucial.
our approach
To address these challenges, Fauve conducted a detailed analysis of the Quebec market and key CPG players. This enabled us to identify companies that had evolved significantly. We targeted organizations led by highly entrepreneurial leaders, consistently adapting to change. Armed with a compelling story about the rare opportunity available for any marketing leader, we presented a variety of profiles with diverse skill sets and essential soft skills. Constant dialogue with the organization's president was crucial in refining the role's scope.
The impact
Since the integration of the new marketing director, our client has observed a notable improvement in their media presence and positive consumer feedback. The company has not only consolidated its success but has also established itself as a household name in its category in both Canada and the U.S. By facilitating the recruitment of this leader, we enhanced the strategic and operational alignment of the organization, thus driving their ongoing growth.